OCR Creative iMedia
Why Creative iMedia?
This qualification will assess the application of creative media skills through practical and creative industry scenarios. It will provide you with essential knowledge of the digital media sector. It will also give you transferable skills and tools to improve your learning in other subjects, with the aim of enhancing your employability when you leave education and contributing to your personal development and future economic well-being. This qualification will encourage independence, creativity and awareness of the digital media sector.
Why should I choose this course?
If you have an interest in the following, then this is the course for you:
- Learning about how the different media sectors, in industry, operate through project life cycles (planning, creating and testing).
- Working with a range of digital tools and techniques specific to graphic design, video and photography.
- Learning about graphic design and photography principles, camera lighting, different shot angles and other recording techniques used to create a video sequence.
- Following a programme of study that enables progression to further courses and employment in the media sector.
- Developing skills that are highly valued by employers and further education.
Who is this course suitable for?
This course will appeal to you, if you:
- Have a keen interest in graphic design, video manipulation and digital photography.
- Want to study a course that is creative, active and enjoyable.
- Would like to learn and develop your creative skills, using a wide range of creative processes and techniques.
- Enjoy studying a subject that is relevant to your own life and experience.
- Want to move onto a related career or further education.
The structure of Creative iMedia
Unit R081: Pre-production skills
A detailed look at a series of pre-production documents used in the planning stages before a digital media product is created.
Unit R082: Creating digital graphics
You will learn about principles related to graphic design. You will plan and create new digital graphics, using a range of editing techniques and review the completed graphic against a specific brief.
Unit R089: Creating a digital video sequence
You will investigate digital video before embarking on the planning, creation and editing of your own video.
Unit R090: Digital photography
You will understand the features and settings of digital photographic equipment, be able to plan a photo shoot, and review your final portfolio of photographs against a specific brief.
Course Key Details
R081: Pre-production skills (1hr 15 mins) – A written paper worth 25% of the final mark.
Exam questions require multiple choice and extended writing answers.
- R082: Creating digital graphics (coursework worth 25% of the final mark)
- R089: Creating a digital video sequence (coursework worth 25% of the final mark)
- R090: Digital photography (coursework worth 25% of the final mark)
- Cambridge Technical in Digital Media (Levels 2 and 3)
- (GCE) A Level Media Studies
- (GCE) A Level Film Studies
- Apprenticeship Framework (Level 2 and 3)
Options – OCR Creative iMedia FAQs
Cambridge Nationals in Creative iMedia Level 1/2 Award.
The digital media sector covers a wide range of creative industries, such as:
- Digital marketing (including, social media)
- Film and special effects
- Website design
- Video game design
No. The CS department will provide all of the equipment required, including digital video cameras, digital photographic cameras, tripods and SD card storage. Each computer room, within the CS department, can also provide headphones for students to use.
Students will use Adobe Photoshop for graphic design and photo editing and Adobe Premiere Pro or Adobe Premiere Rush for video creation and editing. All computer rooms, within in the CS department, have computers with the full Adobe suite installed.
Students will study for the exam unit during the first term (September – December). Students will take the exam in the January that follows – during Year 10.
All students can have up to two attempts at the R081 exam. If a student decides to take the exam again, they will normally do this during the summer term of Year 10.
No. All work for the three coursework units needs to be carried out within the allocated lesson time provided. Students are not allowed to do any of the coursework at home.